In tourism, it’s important to understand that we do not sell products, we sell experiences…we co-create moments of happiness for individual personas. Unique, personalised and authentic. That’s why you need a passionate travel & destination marketing specialist…
Here is how I can help your tourism brand:
Nowadays the consumer behaviour is characterized by a multi-device experience, which is why destinations and tourism brands need to be able to satisfy the demanding needs of the
“savvy and dynamic customer, armed with information, multiple options, and devices, and backed up by an ever-expanding network of peers and references.”
By the year 2020 customer experience will overtake price and product as the key brand differentiator. A better understanding of the digital and mostly the mobile customer behaviour is essential for the future success of any tourism brand.
“The customer journey is no longer a tactic but a process of building and iterating towards the ultimate goal of a superior customer experience.”